<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d16952165\x26blogName\x3dJim+Stroud\x27s+%22BizDev+101%22\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://bizdev101.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://bizdev101.blogspot.com/\x26vt\x3d1436237200287289763', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Monday, September 26, 2005

What About The News That’s Not Fit To Print?

Do you ever wonder how newspapers get their news? Reporters play a big part, as well as national news syndicates like Associated Press. But don’t forget about the unsung hero represented in the press release. Whenever a company wants publicity for its product or for the company as a whole, they send out a statement to newspapers, magazines, etc. Not every one of these media outlets print the release, but the chance that they have the publication is pretty high and like sales, it’s a numbers game.

There are places online to search for press releases that have been published and those that are in limbo somewhere. When reading these releases, “mine” them for leads.

Some examples:

· Take notice of people who were recently promoted because if there is no successor listed, hmmm… there may be an opening there. If the person was recruited into Company X from Company Y, then there may still be an opening at Company Y from which the promotee just came.

· You also want to check what company is moving into your town and opening a facility. Not every employee is going to move with a company, so there are bound to be some empty slots to fill. Conversely, the same is true when a company leaves your town.

· If a company receives funding to expand their product line (or business in general) then chances are they may have money to spend on your service. It’s a good bet that if they have gone public that “happy days” may be there for you as well.

· Whenever a new CEO is named, be sure to call into that company. New management always brings change and although a CEO may bring his own team on board, not every team member may follow. You never know, so it’s always good to look. If you like this idea, be sure to subscribe to “Leaders On The Move” to get updates on major personnel changes in corporate America. (http://www.executiveselect.com). Hmmm… How nice would it be to send a congratulatory letter to a new CEO? Such could be the beginning of a beautiful friendship.

One of the better things about press releases is that they are time-sensitive. If you are lucky enough to get a hot release before a newspaper prints it, then you have a good jump ahead of the competition. What follows are a few websites to get you started.

Press Release Search Engines

· http://prnewswire.com/home.shtml
· http://www.ereleases.com/
· http://www.businesswire.com/
· http://www.prweb.com/
Comments: Post a Comment

Home
BIZDEV 101:
A mini-blog course on business development for searchfirms, headhunters, staffing agencies, contingency firms, retained searchfirms and independent recruiters.


BIZDEV 101 LESSONS
The Fine Art Of Backscratching
Stop The Presses!
A Constant State of Sell
The Clever Rule Of Three
Sell to those willing to buy

ABOUT THE AUTHOR
Who is Jim Stroud?

COPYRIGHTED INFORMATION

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.

(Translation: Feel free to to copy, distribute, display, and perform the strategies explained on my blog. However, if you want to use my work to make money, you need my permission.)

ALL TIPS APPRECIATED

If you feel that this course has benefitted you in any way, I would appreciate a donation.

DIGABILITY TRAINING GUIDES

"Sneak inside search engines, find hidden resume treasure troves and discover top secret tactics for finding the perfect candidate. The Digability training guides are the sharpest point of the recruiting edge. Click here for more information.



BIG BLOG NETWORK

JOBSEEKERS: Jobseekers Revenge - The Jobseeker Manifesto - RECRUITERS: Digability - BizDev 101 - I blog therefore I am - BUSINESS: The Lone Ranger Manifesto

.

SUGGESTED READING

RECRUITER BASICS

The Recruiter's Almanac of Scripts, Rebuttals and Closes

Take This Job and Sell It! The Recruiter's Handbook

BE YOUR OWN BOSS

Start Your Own Executive Recruiting Business

The Complete Guide to Owning and Operating a Home-Based Recruiting Business: A Step-By-Step Business Plan for Entrepreneurs

SELLING YOUR SERVICES

How to Market & Sell Your Recruiting Services (Audio CD)

Shut Up & Make More Money! : The Recruiter's Guide To Talking Less and Billing More

ADVANCED RECRUITING STRATEGIES

Recruiting and the Art of Control: How to Fill More Jobs in a Candidate-Driven Market (Audio Cassette)

Advanced Strategies for Recruiters (Audio CD)

INTERNET GUIDES

WEDDLE'S Directory of Employment-Related Internet Sites :

WEDDLE'S Guide to Association Web Sites

ONLINE RESOURCES

Are you a good manager? Go from good to great with The Online Management Training Course.

The Small Business Navigator will provide advice about topics that you need to know when setting up and operating your small business.

If you want to sell more, write better! Improve Your Writing Skills

Do you have The Millionaire Mindset?

Small Business Tax Reduction Toolkit

Learn how to create Amazing Sales Letters that will dazzle your clients and have your phone ringing off the hook.

Start your own staffing agency with HB4U

Leasing office space? If you are serious about leasing office space, this book will save you thousands of dollars and years of grief.

ADDITIONAL RESOURCES